Bill SerGio wrote StationBreak®, the world's leading media buying software since 1984.
Bill SerGio wrote, produced, directed & OWNS over 100 famous celebrity infomercials. 

l Standard Version - $99             

• Database of over 26,000 broadcast, cable & satellite stations
• Tells you which stations to buy and maximum to bid for time on each station
• l Professional Version - $350  
• Runs any size Ad Agency for all media: Spots, Infomercials, P.I.(Per Inquiry), Internet, etc. Complete Fulfillment processing for shipping
• Internet Order Processing Integrated with 800-Call Orders Processing
• Exports Directly to QuickBooks
• Our AutoSourcing® automatically assigns orders to the airdate that generated
  that order so you instantly know how much profit each airdate made.

Our software uncovers Patterns in how each customer behaves. Having identified
the Pattern, it give you the probability of customer behaviour. Our software
uses several hundred proprietary mathematical formulas to predict response,
propensity, and lifetime using Predictive Statistics, Consumer Behavior Studies
and Census Data  and to segment markets into NICHES to make
decisions on everything, such as media buying, product pricing, ad copy, and 
what each customer can be expected to buy and when will they buy it. 

For example, our software was able to recognize and predict that customers who
move triple their purchases in the 12 weeks after moving, which peaks in
4 weeks. Their buys form a pattern: furniture, telecommunications equip. and
decorations but stay away from jewelry and home electronics. Our software
provides information allowing you to bring appropriate items and specials
to the attention of customers based on their prior behaviour and spending patterns.

Our software handles ANY size compoany from a Home-based business to
companies with over 10 BILLION customers. Unlike other companies that
RIP YOU OFF by charging you a license by the month or year or by the size of
your company, our software allows yopu to grow with no additional costs.

Complete Fulfillment & Customer Relationship Management with MORE features
than found in ANY other similar software on the market.

• Order Entry, Fulfillment & Merchant Processing
• Customer Management
• Integrated eCommerce (eBay®, Yahoo®, Amazon®, Channel Advisor®)
• Integrates seamlessly with Intuit QuickBooks®
• Direct interface to UPS®, FedEx/RPS®, USPS® and Airborne®
• 3rd Party Cart & Marketplace Feeds
• PCI Compliant Payment Processing Gateway and Merchant Accounts
• Create Custom Reports and Graphs; Integrates with Google Analytics

The FTC does a good job of monitoring infomercials for misleading ad claims.
Find an attorney who worked for the FTC to review your ads and to write a
LEGAL OPINION LETTER where he puts his butt on the line and states
"All ad claims are clearly substantiated by the documentation on file
In my office prior to the release of any advertising."   A letter that states that
"Ad claims are defensible..." is WORTHLESS.  Here are some useful links:

FTC: Frequently Asked Advertising Questions: A Guide for Small Business
http://www.ftc.gov/bcp/edu/pubs/business/adv/bus35.shtm

FTC: Dietary Supplements: An Advertising Guide for Industry
http://www.ftc.gov/bcp/conline/pubs/buspubs/dietsupp.htm#IIc
 

Dietary Supplements Overview
http://www.cfsan.fda.gov/~dms/supplmnt.html